Juan Perucho

ux consultant | service designer

WELCOME

Working in digital for over 7 years, I have held creative roles at HERE, a Nokia company, Iconmobile GmbH and Telefónica i+d and also as teacher and mentor and founded my own company.

I’ve worked across many business sectors and channels with a client list that includes among others Jaguar/Land Rover, O2, World Food Programme (UN).

A passionate creative leader with a strong command of user experience principles, design strategies and collaborative problem solving, I lead client engagements and design teams to deliver best in class interactive experiences across multiple channels.

Always in the pursuit of designing products people love using, my aim is building a compelling brand experience for my clients and above all, their final customer.

I SUPPORT FROM END TO END

Following the famous quote: “Design is not just what it looks like and feels like. Design is how it works”, I support in every step of the creation process and let the design grow and improve in each step.

IDEA

CONCEPT

DESIGN

DEVELOP

TEST

LAUNCH

FUN FACTS

24000 SHOTS CAPTURED

37 PROJECTS COMPLETED

37 SATISFIED CUSTOMERS

15000 KMS CYCLED

WORK HISTORY

2017Co-founder of a italian delicacies brand (Currently)
ZUCCARU

Description:
Zuccaru is a brand which delivers Italian experiences for Italian and for local italian-food lovers.
We offers top quality products on an italian atmosphere but in the heart of Madrid.

My role:
I arranged the Business development, market and trend studies, defined business model, target profile, etc
We used Agile methodology and OKR’s for achieving our goals.
I own the brand and product design.

Industry: Food and lifestyle

Location: Madrid (ES)

2016SENIOR INTERACTION DESIGNER
HERE

My role:
I designed new features using the existing interaction style and introduced improvements to the HERE WeGo App, a location service.
I did research market trends, ideation, conception, storytelling and LowFi/HiFi prototypes for mobile & web applications.
I designed the concept, mockups, animations and some snipets of the visual design. In addition i leaded the user testing with real users, filtered and analyzed their conclusions which affected the final design.
Our project aimed for becoming the most reliable transportation system for commuting deploying technology and infrastructure systems to improve reliability of travel times, and optimize routing and movement of commutes.
We developed solutions to transform data into actionable intelligence, and deliver to drivers, mobile applications and connected and/or autonomous vehicles.
We wanted to make a dramatic leap toward zero deaths on highways.

Industry: Mobility, geo-located services and IoT

Location: Berlin (DE)

2016DESIGN TEACHER
Ironhack

My role:
I participated as teacher in the brand new UX/UI Bootcamp at Ironhack. During a week I introduced to the students the keys about Design Thinking and User Centered Design. All those concepts were assimilated with daily exercises (group and individual) which were documented and presented.
In class there were lectures and exercises about:
– User Experience
– Design Thinking
– Market/Business & Design Research
– Synthesizing Research: User Personas and Storyboards
– Sketching techniques: User Flows, Journey Maps
– Interactive Prototyping and Storytelling

Industry: Private education

Location: Madrid (ES)

2016DESIGN CONSULTANT
Genyca

Projects:
Analyse the existing brand attributes and designed the new vision for the launch of new products with a different target. Originally dedicated to providing services to the medical industry, Genyca is shifting to a different and wider audience.

I guided the client deciding how to make genetic services more appealing for their new audience without losing the scientific touch.
I used the results as basis to design the evolutionary vision for the brand.

Industry: Genetics & Health

Location: Berlin (DE) / Madrid (ES)

2015UX MENTOR
World Food Programme – United Nations

Description:
A selected group of young entrepreneurs within the WFP organization participated in a Bootcamp to develop their way to solve a specific problem and explore ways to apply those solutions in other areas

Tasks:
– Coach a wide range of professionals (engineers, psychologist, farmers, etc) using User Experience principles
– Guide the design process by using Design Thinking and Service Design Tools.
– Support defining Personas and User journeys
– Coach building a story for the final pitch.

Industry: Non Profit Organisation

Location: Munich (DE)

2015FREELANCER UX DESIGNER
HERE, a Nokia company

Projects:
Automotive: Responsible of the consistency of the automotive system and their related mobile applications.
I tested HERE products and solved concept bugs by quick iterations with developers and stakeholders.

Web: Responsible for designing a new vision for here.com. I researched an updated ‘urban mobility’ scenario, which is translated in a more pleasing and worthwhile user experience.

Tasks:
– Researcher
– UX Design consultant
– Concept designer
– User experience definition

Industries: Automotive, Mobile and Cloud Connected services

Achievements:
– HERE Maps was awarded as ‘Best Automotive App’ 2015 by AutoBild

Location: Berlin (DE)

2011UX DESIGNER
Iconmobile GmbH

Tasks:
– Design consultant
– Concept design
– User experience definition
– Service design

Industries: Automotive & E-commerce industries

Location: Berlin (DE) / Shanghai (CN)

Steps: Intern / Trainee / Ux designer / Concept lead

Projects
– Mainly mobile app for a non-profit organization and Embedded systems for cars
– Also designed branded android widgets, a mobile banking app as android expert and a mobile automotive app for iOS

Achievements:
– ‘Best supplier’ 2013 by our client
– “One of the 15 ideas for a better world in 2015” WIRED magazine Germany
– Innovation Award at SXSW in the category ‘New Economy’ (2015)
– Webby Award on the People’s Voice category (2016)

2010JUNIOR UX DESIGNER
Telefónica Research&Development

Tasks
– UI design
– Concept design assistant
– Service design
– User testing
– co-creation workshop assistant.
Industries: Telecommunications and e-commerce
Location: Madrid (ES)
Steps: Intern / Junior designer
Achievements:
– O2 Wallet conception: beta version was launched in UK
– 2 Projects presented in the MWC11

ACADEMIC HISTORY

2008

ERASMUS GRANT
Fachhochschule Hildesheim/Holzminden/Göttingen

Main areas: Interaction and media design.
Location: Hildesheim, Lower Saxony
Achievements:
– Video selected Winner by the client “KSM Castings GmbH”. Title “Aufwachen”. In collaboration with Dorian Vasco Nagel and Lourdes Castro
– Exhibited a video at the artistic project “Aphorismen”. It was exposed at the Roemer- und Pelizaeus-Museum in Hildesheim, Germany and also in Warsaw, Poland

2004
BACHELOR OF ARTS
Universidad Complutense de Madrid
Main areas: Sculpture, video-art, media, photography
Location: Madrid
Achievements:
– Selected artist in the 69th International Art Competition of Valdepeñas, Spain.
– Sold artworks to private and public institutions

SKILLS OVERVIEW

RESEARCH

UX DESIGN

SERVICE DESIGN

UI DESIGN

LANGUAGES

SPANISH

ENGLISH

ITALIAN

GERMAN

TESTIMONIALS

SEBASTIAN STRIKER

SEBASTIAN STRIKER Advisor Business Innovation @UN/WFP

Working with Juan was highly rewarding. He helped us to refine our thinking and create a connection between the users of our app, and its ultimate beneficiaries.

HYEONA YANG

HYEONA YANG INTERACTION DESIGNER @Iconmobile

I have worked with Juan on an intense project to create a donation app. I had a great fun to work with him and we made a good result.
Juan is a hard worker and a great team player who is talented to bring people together and get team members engaged. He is well structured, focused and skilled UX designer. I hope to be able to work with him again. I have no reservations in recommending him.

HI THERE!

Click on the button to see a printable version of my resume. Enjoy it!

See printable resume

LET’S GET IN TOUCH

Juan Perucho

Juan Perucho

juanperucho@gmail.com

+34 639 33 08 01

Madrid

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MY WORKS

TransitIQ

TransitIQ

HERE: A new vision

HERE: A new vision

ShareTheMeal

ShareTheMeal

HERE Auto guidance

HERE Auto guidance

A new drive

A new drive