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Introducción
Hoy hablamos de el método Lean para startup’s y su famoso “Mínimum viable product” MVP. Veremos qué es, por qué se utiliza, para quién está recomendado, cuando realizarlo, y algunas ideas MUY económicas de cómo realizarlo
Referencias del programa
¿Qué es?
También conocido simplemente como MVP, es básicamente el prototipo de una idea de negocio.
Consiste en hacer “lo mínimo” para que ésa idea se muestre a un número determinado de personas y lo más importante, VALIDAR si merece la pena invertir más tiempo y dinero desarrollándola.
¿Cómo puedes saber qué es el MVP?
Hay una forma de explicarlo muy sencilla que es la siguiente.
Imagínate que ya está funcionando tu idea y que tienes clientes. El MVP es la función más indispensable y que haría que en caso de que algo falle, tus clientes te llamaran como locos a cualquier hora del día o de la noche para que lo soluciones. Algunas cosas podrán fallar o estar incompletas, pero el MVP no.
A la hora de producir ése prototipo, te debes ceñir sólo a lo esencial y dejar de lado lo secundario.
¿Porqué se hace?
Se hace siguiendo una cuestión que está muy de moda últimamente que es la metodología Lean. Consiste en validar todo pronto, con bajo coste para minimizar riesgos. En lugar de invertir un montón y luego ver cómo adaptarte a tus humanos, de ésta manera podrás experimentar si tu idea tiene gancho o no habiendo hecho una inversión minima.
¿Para quién está recomendado?
Está recomendado para todas ésas personas que son visionarias, que tienen un hobby al que les gustaría dedicarse de forma profesional, a gente que se ha dado cuenta de una necesidad que sólo él puede solucionar y a emprendedores que no quieren malgastar tiempo ni dinero.
¿Cuándo se hace? ¿en qué momento del proceso?
Lo antes posible, cuanto antes te equivoques, antes podrás hacer ajustes a tu idea para que se acerque más a tus humanos.
En realidad cuando quieras llevar a cabo una idea, sacar un nuevo producto al mercado, o inventarte un nuevo negocio…conviene hacer un prototipo para ver si cuadra.
Es igual que las maquetas que hacen los arquitectos. Un cliente puede ver los planos, entender más o menos la distribución de una casa, pero es sólo al ver la maqueta donde se resuelven automáticamente sus dudas y donde quedará locamente enamorado del proyecto.
Cómo llevarlo a cabo?
Existen muchísimas formas de llevarlo a cabo, además es una cuestión que varía en función de cada proyecto.
Como mis clientes fundamentalmente ofrecen servicios a través de internet os daré algunas de las ideas que hemos utilizado para validar sus ideas ordenadas en función de la inversion necesaria:
Inversión 0: Hacer Sketches, mockups y prototipos
Éste paso es clave si estás haciendo algún tipo de servicio online.
Consiste en utilizar las herramientas que utilizan tus humanos para ver si les interesa, lo entienden, dónde surgen problemas… así que por supuesto, igual de importante que el prototipo, es prestar mucha atención a la entrevista personal y recolectar el feedback de tus humanos.
Desde 1€: Landing page
Como sabeis, el landing page es simplemente una pagina, o mejor dicho, la página de entrada de una web. La idea es “simular que tu servicio funciona” y averiguar si a la gente le interesa.
Las cuestiones tecnológicamente costosas, se pueden hacer a mano. como llamar para pedir un taxi o hacer un envío de comida de la tienda a tu casa o cualquiera que sea la actividad de tu idea. Así que incluso puedes empezar a tener clientes desde el primer día.
Desde 5€: Hacer una campaña de adwords.
En Facebook o Google puedes invertir poquísimo dinero, empezando desde 5€ y mostrar tu idea exactamente al tipo de audiencia que buscas y lo mejor de todo… tendrás estadísticas y datos que probarán si a la gente le interesa tu idea.
La inversión es mínima y puedes en poquísimo tiempo obtener datos en los que basar tus hipótesis.
Inversión alta: Concept videos
Los videos de concepto son muy útiles a la hora de simular algo que todavía no existe y hacer pensar a la gente que ya está en funcionamiento.
Los videos se perciben como material de entretenimiento con lo que tu audiencia estará viendo tu idea y además es posible que lo comparta en las redes sociales permitiendo que un gran número de personas lo vea.
OJO! para eso debe estar bien hecho con lo que la inversion en un equipo profesional, obviamente, es mayor.
Los videos están especialmente recomendados si estás pensando en presentar una campaña en alguna plataforma de crowdfunding, Si necesitas enganchar y convencer a la gente de tu idea… un video es fundamental
Éstas ideas son perfectamente complementarias entre sí, depende de tu idea, de tu producto,… el elegir las herramientas que funcionen mejor para llegar a tu audiencia, lo que está claro es que no es una cuestión de dinero, ya que como hemos visto, son herramientas baratísimas.
Contacta Diseño Humano
disenohumanopodcast@gmail.com
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