In a world of constant change, Engineers and designers adapt HERE services dynamically to provide an easier and more productive experience
Whether on foot, public transport or in a car, HERE Maps provide everyday guidance with accurate maps that are always available. Even without an Internet connection using their widely acclaimed offline navigation.
My task was exploring a web-focused UX with the goal of addressing usability issues, analyze market trends and define the next user experience for the urban mobility scenario. I supported as UX designer during 6 months on 2015.
I focused my effort on understanding the topics that might create a higher impact in the user experience.
Such as user expectations, user relevant data and boost the existing capabilities of HERE maps.
I analyzed the competitors strategy and defined product opportunities
Explored widely the diferent ways to interact with map, map objects, route, etc
I defined an engaging strategy of the service based of customization
5 different concepts were sketched, 3 developed wireframed and 2 produced visually and 1 high quality prototyped.
At every step of the process, quick prototypes were developed to validate the UX principles and transitions.
Several directions have been formuled from an analytic basis
The concepts have been developed in parallel to find global solutions
Prototypes and animations were created almost every week to validate our findings
Simplified hero screens
Keeping the esence of the landing, route planner and place details
Smoother route planner flow
Less is more, planning a route from home needs a simple handling
Increased interactive spots
Map itself, route, map objects have idle, hover and direct feedback
Enriched the desktop experience
Exploring new venues and planning ahead makes lots of sense