ux consultant | service designer
The world does not need another car company.
It needs a different one.
This client knew that we were designing for the best car makers.
When we met, we understood they wanted a completely new and unique brand experience.
With me as the person in charge of the concept, my team delivered 2 Multimedia-Controller versions, 2 Instrument-Cluster versions and diverse videos and prototypes for the Geneva and Shanghai Auto Shows. The project was designed by team of brave designers between Berlin and Shanghai during 3 years.
We are proud to have earned the “Best supplier” award from our client in 2013.
As main features the car counts with Entertainment, Navigation, Communication, on-board information and cloud services in one device: A car.
The vision: a consistent approach to ensure safety while driving.
Full access to main features, always!
Consistent behaviors thorough the different system feature
Used interaction behaviors used in tablets and smartphones to enhance dynamic usage and a safe drive
A little team of 3 thinking heads created tones of post-its and filtered the best ideas in one file.
The main specification has been done in Omnigraffle. Client communication with Keynote and the concept videos with Adobe After Effects.
File structure done considering people from many industries and cultures. From high level to fine detail specification
Due to the multicultural development team around the globe, our files were clear, complete to avoid any misunderstandings
A straight forward change log to keep track to each file update
SYNC AND GO!
You can set up a route on your mobile device before a trip, avoiding cumbersome planning on the road
Its possible sending a pickup request on WeChat and locate your friend. Friends can keep track of vehicle dynamics
ALWAYS READY TO GO
Control vehicle conditions at any given time and book vehicle maintenance appointments online
TRACK DRIVING BEHAVIOR
Keep track of and optimize your driving behavior to raise awareness for safe driving and fuel usage
Me and my team created prototypes in diverse steps of the project.
We made several tests for the main understanding, specific features and the understanding of the visual design.
I produced quick prototypes with tools as Keynote, Axure, Invision and Omnigraffle
We prepared users flows, the questionnaires and recorded video
I documented the workshops and delivered the insights
The brand develops vehicles that are differentiated in their design, safety, and connected services and that exhibit international standards of quality.
Founded in Shanghai, the company counts with a team of top designers and engineers equally split between the offices in Munich (Germany) and Shanghai (China).
SAFETY GOES FIRST
Euro NCAP’s safest car of 2013 with a five-star rating
AWARD WINNING DESIGN
The car earned the Red Dot Design Award 2014
GOOD MARKET ACCEPTANCE
More than 7000 car sold on 2015
COMING SOON TO EUROPE
Expected to land on Europe and USA on 2017