Together we can end hunger
ShareTheMeal is an initiative of the United Nations World Food Programme (WFP).
WFP is the world’s largest humanitarian agency fighting hunger.
With a tap on your smartphone you can “share the meal” with a child in need.
It costs only US $ 0.50 to feed one child for a day.
The United Nations World Food Programme (WFP) had the basic idea and were asking for a viral and global mobile App Service and a Market Strategy to make it engaging.
I researched the psychological reasons that make people donate (or not)
We found the gap between our client’s prototype and the ideal service
We analyzed donating services and engaging services from other industries to find opportunities
Four ideas that would reach our goal were presented. The winning option was selected in terms of simplicity and scalability: A crowdfunding style app.
Then we started making high definition sketches, post-it walls and paper prototypes.
We defined the right tone to be trusful, transparent and valuable
Interactive prototypes out of sketches were created to move forward fast
Concept specification (Omnigraffle) and quick prototypes (POP and Marvel)
Iconmobile provided the concept, design and technical development of the app
(iOS and Android, incl. all payment processes) and I was the concept lead.
Top ratings in Google Play, Apple App Store and Amazon
Also CNN, Forbes, AlJazeera, The Guardian and many others are talking about it
That offers food and access to education to thousand of children