Juan Perucho

ux consultant | service designer


Together we can end hunger


ShareTheMeal is an initiative of the United Nations World Food Programme (WFP).
WFP is the world’s largest humanitarian agency fighting hunger.

With a tap on your smartphone you can “share the meal” with a child in need.
It costs only US $ 0.50 to feed one child for a day.

Starting point

The United Nations World Food Programme (WFP) had the basic idea and were asking for a viral and global mobile App Service and a Market Strategy to make it engaging.

User needs research

I researched the psychological reasons that make people donate (or not)

Problem definition

We found the gap between our client’s prototype and the ideal service

Finding inspiration

We analyzed donating services and engaging services from other industries to find opportunities

Concept specification and wireframes

Four ideas that would reach our goal were presented. The winning option was selected in terms of simplicity and scalability: A crowdfunding style app.
Then we started making high definition sketches, post-it walls and paper prototypes.


We defined the right tone to be trusful, transparent and valuable

Quick iterations

Interactive prototypes out of sketches were created to move forward fast

Concept specification

Concept specification (Omnigraffle) and quick prototypes (POP and Marvel)


ShareTheMeal App

Iconmobile provided the concept, design and technical development of the app
(iOS and Android, incl. all payment processes) and I was the concept lead.

Social impact

Rated “Top new apps” (June 2015)
Apple App Store

Top ratings in Google Play, Apple App Store and Amazon

“One of 15 ideas for a better world in 2015.“
WIRED Germany

Also CNN, Forbes, AlJazeera, The Guardian and many others are talking about it

Millions of meals donated changing
the life of million of persons

That offers food and access to education to thousand of children